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Wimbledon is targeting India to grow its brand, tapping into cricket’s popularity and engaging young audiences through collaborations, influencers, and technology. Indian cricketers like Virat Kohli, Sachin Tendulkar, and Rohit Sharma have become key figures in this strategy. With key partnerships, Wimbledon aims to blend tradition with innovation for global appeal.

Grigor Dimitrov was on the verge of causing a massive upset against World No. 1 Jannik Sinner at Wimbledon when fate struck cruelly again. Leading by two sets and in vintage form, the 34-year-old collapsed mid-match with a pectoral injury — for his fifth Grand Slam retirement in a row.

Jannik Sinner advanced to the Wimbledon quarterfinals after Grigor Dimitrov retired due to injury, while Novak Djokovic overcame a slow start to win. Iga Swiatek also progressed in the women's draw, along with Mirra Andreeva, setting up intriguing quarter-final matchups.Roger Federer was also the star attraction on the day as a guest in the Royal Box.

Emma Raducanu has denied rumors of a romantic relationship with Carlos Alcaraz, confirming their upcoming mixed doubles partnership at the US Open. The pair recently practiced together, with Alcaraz initiating the collaboration earlier this year. Raducanu expressed her excitement about teaming up with Alcaraz, while also focusing on her singles career after a recent loss at the Eastbourne Open.