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Wimbledon is targeting India to grow its brand, tapping into cricket’s popularity and engaging young audiences through collaborations, influencers, and technology. Indian cricketers like Virat Kohli, Sachin Tendulkar, and Rohit Sharma have become key figures in this strategy. With key partnerships, Wimbledon aims to blend tradition with innovation for global appeal.

Jannik Sinner advanced to the Wimbledon quarterfinals after Grigor Dimitrov retired due to injury, while Novak Djokovic overcame a slow start to win. Iga Swiatek also progressed in the women's draw, along with Mirra Andreeva, setting up intriguing quarter-final matchups.Roger Federer was also the star attraction on the day as a guest in the Royal Box.